According to Michael Porter, the essence of strategy is making choices…. One of the leader’s jobs is to teach others in the organisation about strategy – and also to say no. A good strategy stems from a good vision – the practice of creating a unifying picture of success for the future. According to Ron Ashkenas and Brook Manville (HBR, 2019), to realise a vision, you need a strategy, which is a coordinated set of concrete actions to reach the vision and achieve impact in the market. In the case of NWSC, leadership is about developing a strategy by guiding staff through choices/alternatives about where and how to best serve customers and also ensure institutional sustainability.